90 Lakhs MRR to 1.25 Crore (INR) MRR Profitability with Meta Ads

Scaling from 90 Lakhs MRR to 1.25 Cr MRR (Profitably) with Facebook Ads

>Simplified account structure to 3 campaigns: Audience Testing, Creative Testing & Retargeting. Introduced a CBO campaign for scaling.
>Focused on DPA ads, increasing budget allocation to 68% by the end of 10 months.
>Created DPA for high-value items (above 3.6K) to maintain ROAS while scaling.
>Optimized based on 7-day click attribution to improve overall performance.
>Leveraged a viral product to scale revenue to 55 Lakhs until hitting operational capacity.
>Used high-performing creatives with split screens (2, 4, or 9 grids) to showcase multiple products per category.
>Utilized a single creative size to stack engagements across placements, lowering CPM and improving metrics.

By implementing these 7 steps, we successfully scaled the brand from 90 Lakhs MRR to 1.25 Cr MRR while maintaining profitability.